212Founders is an investment and support programme for start-ups. It aims to support high-potential entrepreneurs in the seed or acceleration phase by providing them with the financing and support they need to grow and to expand internationally.
Launched in September 2019, the programme forms part of the strategy pursued by the Caisse de Dépôt et de Gestion (CDG), which prioritises the development of the Moroccan entrepreneurial ecosystem.
The programme is open to all entrepreneurs, with the aim of developing start-ups on a global scale with a connection to Morocco and Africa.
Incubation
Acceleration
Start-ups selected by 212Founders are offered a two-step support plan, which can be adjusted to match the development status of each project:
Phase 1: Incubation (6 months), leading up to a Seed Investment Committee meeting offering up to MAD 7 million
Phase 2: Acceleration (6 months), leading up to a Series A Investment Committee meeting offering up to MAD 10 million
Tailored, high-level support from world-class entrepreneurs and mentors
An "entrepreneur friendly" and complete financing scheme from Seed (up to 7 MDH) to Series A (up to 10 MDH)
Access to CDG's national and international network with its strategic partners (AWS, Mailjet, Hubspot, etc.)
For high-potential Moroccan start-ups
– Enable Moroccan firms to expand internationally and target European markets
For Moroccan diaspora entrepreneurs in Europe
Travel and interaction between the two campuses will be provided during the support phase
Equity and quasi-equity funding of up to MAD 20 million in return for a minority equity stake in their company.
Pre-investment strategic support for shortlisted entrepreneurs. CDG Invest provides specialist advisors to help them firm up specific aspects of their plans, such as strategy, market positioning, go-to-market, organisational structure, governance, HR policy and drawing up the business plan.
Post-investment strategic and operational support. We provide one or more expert advisors to support entrepreneurs in implementing their roadmap.